Pink Floyd's "Money" Marketing Secrets
Sometimes the best ideas come from outside your industry.
The great composer Johann Sebastian Bach applied the science of numerology to his highly affective and emotional church music.
Bruce Barton, world-famous ad man from the early 20th century and advisor to multiple U.S. Presidents derived huge lessons from the life of Jesus to his business. Check out his excellent book, “The Man Nobody Knows.”
When it comes to copywriting, marketing, advertising, and selling, there are many valuable lessons to learn from the success of some of the most exceptional salespeople ever… Rock Stars!
And just to be clear, Mozart and Beethoven were just as much Rock Stars as Paul McCartney and Mick Jagger.
One of my favorite bands is the progressive rock group Pink Floyd.
I’ve been listening to their fantastic 1973 album The Dark Side Of The Moon a lot lately.
It’s one of those albums for the ages. And the album, as an art form, is totally lost nowadays.
We’ve gone back to the 50s in a way. We’ve returned to the age of the “Single.”
But instead of 45 rpm records, we have one-off iTunes downloads.
My favorite song on Dark Side Of The Moon is the first song on the B-side (for those of you who remember what a record is… 🙂 ).
It’s called “Money,” which seems an appropriate song to learn from when it comes to selling and advertising.
(Here’s a YouTube recording for your reference >>> https://www.youtube.com/watch?v=cpbbuaIA3Ds )
There are at least 5 important marketing or copywriting lessons in this song.
Here’s the first one.
It’s all about the introduction to the song.
David Gilmour and the gang take a leaf right out of Dr. Robert Cialdini’s book, Pre-Suasion: A Revolutionary Way To Influence And Persuade… though they did it about 43 years before Cialdini wrote his book.
The whole idea of Cialdini’s book is to find ways to pre-sell your customers, even before you start your sales message.
Dr. Cialdini gives an example of a website selling financial advice that has tons of hundred-dollar bills in the background of the web page.
It’s like a subliminal message that tickles the sub-conscience of the reader before they even know what they’re reading.
That’s exactly what Pink Floyd does in Money. For the first 12 seconds of the song, all you hear are the sounds of money… jangling coins, cash registers, etc.
Of course, the title of the song gives away the theme… but the unique way of starting a rock and roll song with all these interesting money sounds, and even starting the beat of the song with money sounds, leaves the listener in no two minds about the song’s message.
In every selling situation, the prospect is skeptical. They’re trying to decide if they should give you the time of day or if they should delete your email or scroll past your Facebook ad.
If you can give them some idea, even subliminally of the benefit you can offer them… like with a background of Benjamins, or an introduction full of ringing cash registers, you’ve made a good first step towards the first important sale. The sale of your prospect’s attention.
So, take a leaf from Pink Floyd’s songbook and see if you can increase your chances of keeping your prospect’s attention with a little pre-suasion.
If you need some help, give me a ring. Hit me up at www.SymphonicCopywriting.com/contact.
And may your copy ever be melodic and harmonious!