Network Marketers—Do You Make These Mistakes In Your Emails?
Correcting These Email And Social Media Mistakes Increased Our Sales By Over 400%
If you run a direct sales, Network Marketing, or MLM business like my wife and I do, this message is for you.
Until we stopped making these big mistakes in our emails, we were stuck with a mediocre downline and only a trickle of monthly income.
The Dream of Passive Income
If you’re anything like us, you need the extra income from your Network Marketing business. The bills that pile up month after month get overwhelming. All the MLMs entice us with “extra money” and “passive income" which is exactly what we wish we could figure out. But they almost never teach you the fundamentals of good online marketing.
Without a solid communication channel, it will be really difficult... maybe even impossible... to build a good relationship with your customers and your downline. And without that kind of relationship, you won't be able to achieve the dream of passive income in Network Marketing.
Digging Through The Online Marketing Rabbit Hole
Since we started our Network Marketing side business, I’ve gone down the online marketing rabbit hole. I've been digging for the fundamentals that will help us succeed. We’ve learned from a lot of trial and error. We’ve also had to figure out which of the so-called “gurus” actually know what they’re talking about.
We found some buried treasure in this rabbit hole and it’s all about Email Marketing. One of the great things about these email marketing treasures is, they apply to all your communication channels. Social media, texting, emails, one-on-one meetings, and even phone calls.
Hype Artists Lose Every Time
Lots of people talk about and teach Email Marketing. But most are a bunch of hype artists.
Unfortunately, we used to write “hype” emails and make “hype” social media posts too.
But we realized we were doing it all wrong!
Once we stopped using the “hype” tactics of the “gurus,” we started seeing HUGE rewards. We even won our Network Marketing company’s incentive trip to Maui. We did it for the most part by using good email marketing strategies.
Five Most Common Email & Social Media Mistakes
Are you ready to have the kind of blockbuster results you’ve dreamed of? Here are the 5 most common mistakes Network Marketers make in their emails and how to solve them.
1. It’s All About You
This mistake is #1 on the list because it’s the one we’re all susceptible to by nature.
Every one of us is the lead character in the movie of our lives. We’re not supporting cast. We’re the star of our story. So when we write an email or post a message on social media, it’s usually about our favorite subject… US!
When it comes to your business, this is a BIG mistake.
Like you, your prospects and customers listen to the same internal radio station… WiiFM. It’s the “What’s In It For Me?” channel.
The real truth is, your customers see thousands of ads, emails, social media posts, and other forms of marketing every single day. For sheer self-preservation, they have to sift through the clutter to find things that will help them with their biggest goal. And what is their biggest goal? It's their own success. Not your success.
There are many ways to turn the table around and have your business emails and social posts capture attention. One of them is to replace the Me, Myself, and I language with You, Your, and Yours language.
You can take this further and write in a way that enters the conversation already going on in the mind of your customers. But at the very least, start by removing all the “Me” language and replace it with lots and lots of “You” language.
Bad Example: I have a special new sale this week. It’s my favorite product. I use it all the time at home.
Did you catch all the “I” focused language?
Let’s try that again.
Good Example: You’re in for a real treat. This is your chance to get a great discount on a special product that you can use all the time at home.
It doesn’t take much. A few tweaks. But did you notice the difference? Instead of talking about “me” and “my” house and “my” favorite product, I talked about “you” and how this great product can help “your” life.
2. Passive Voice
When it comes to any kind of marketing, you want your customers to take action. You want them to “click” or “sign up” or “buy” or “go” to an event.
The passive voice sounds like you’re in the classroom or at the courthouse. And who like that? Nobody…
Watch out for the verb “to be” in any form.
Bad Example: It was made to clean any surface. It has been said that it is the best cleaning product of the year.
Boring! Stuffy! No action in sight.
Good Example: With your new CleanMax Cloth, you can clean anything. HouseKeeperMagic Magazine named it the best all-purpose cleaner of the year.
Again, these are small changes. But they make a load of difference. It makes your writing seem more like a conversation. And speaking of conversational language, that’s a perfect segue to Mistake #3…
3. Corporate Language
When was the last time you volunteered to read a corporate booklet or manual? They’re not exactly page-turners.
When was the last time you had a conversation with someone in corporate jargon? How about never?
So, if you don’t talk in corporate-ese, what’s the point in writing that way?
Bad Example: The deplorable state of affairs that occurs in our nation’s restaurants is embarrassing beyond belief. Going forward, our strategic paradigm must shift in order to cultivate an environment of actionable intelligence in order to curate a new order of cleanliness..
Instead of all that stuffiness, write the way you talk. Have a conversation.
Good Example: Have you seen how filthy most restaurants are? They’re nasty! We should really do something about that.
The more it sounds like you’re sitting down with your customer and chatting over coffee, the more they’re likely to keep reading. You need to make sure you have something interesting to say too. Something that helps them figure out how to solve their problems.
4. Boring Subject Lines
When it comes to email, the first sale is the ‘open’. Everybody goes through their inbox with a trigger happy index finger. Delete, delete, delete!
Getting your customers to open your emails is sale #1. And that’s the one and only job of the subject line.
Then, once you get them to open the email, the first sentence has to grab their attention. If it doesn't, they’ll stop reading right away and delete your message.
Think of it this way. Your customer is getting anywhere from 3,000 to 5,000 pleas for their attention every day.
Text messages, emails, Facebook posts, ads, TV commercials, and on and on. They’re bombarded with advertising clutter.
You have to find a way to stand out. Get their attention. Get them curious enough to click. Make sure there’s a benefit or implied benefit. Without this, they have no reason to click because they know they won't get anything valuable from your message.
Sale! Come get your 25% off!
Happy President’s Day! Save now on new products
Delete! Delete! Where’s the benefit? Where’s the curiosity?
How to fill your party calendar in less than 1 hour a week
The first time my husband abandoned me
My BFO exploded all over
How to get rich slowly
That’s it, I quit!
They don't all have benefits. Some of these examples are storytelling subject lines. But that’s a benefit in itself. People LOVE a good story. They're eager to hear more if they think they’re missing out on some kind of inside secret or a juicy bit of gossip.
5. No Call To Action
Last on the list is the “call to action.” Every email needs a call to action.
You want to train your customers to take action whenever they hear from you.
Whether it’s “click the link to watch the TEDTalk by so-and-so” or “please hit reply and tell me what you think.”
It doesn’t always have to be “buy now” or “sign up here.”
But you shouldn’t be shy about asking people to buy or sign up or whatever action you decide on.
Be sure you spell out the benefits. How will this action solve their problems? How will it help them improve the quality of their life, or their business, or their health, or whatever.
Worksheet For Further Practice
In the spirit of “calls to action” … here’s one for you.
To help you practice fixing the 5 common email mistakes you’ve read about today, I’ve prepared a free worksheet for you.
All it takes to clog a water pipe in your home is a little something caught in the drain.
It’s no different in your business. And if you’re making any of these 5 mistakes, you’re clogging your own pipes.
To practice your email “unclogging” … (haha) … click the big button below and download the Free Practice Worksheet. Pretty soon you’ll be piping in a flood of new prospects and sales.
And remember, it’s not about you. It’s about your customer. It’s about their problems. Their worries. Their struggles. If you take nothing else away from this post but that one thing, this will have been time and effort well spent!
Here’s to your future success!
P.S. It takes a little practice. But if you apply these little lessons to your emails and social posts every day, you’ll be an expert in no time. And if you do it right you’ll see a dramatic increase in sales. Don’t forget to get your Free Email “Pipeline” Worksheet. Just click the link below.