How to Hook Your Audience Like a Rock Star
Old-school rockers had the same problem every marketer has.
How to grab people’s attention, keep them listening, and stand out among all the clutter?
When your ads go live, you’ve got about 5-7 seconds... or less... to capture your prospect’s attention.
When a rock band got a bit of radio air time back in the day, they had about 5 seconds to hook their listeners before they switched the dial looking for something more interesting to listen to.
When Pink Floyd wanted to get and keep their audience’s attention in their chart-topping song “Money,” they used a common technique. But they did it with a bur of singularity.
(Here’s a YouTube recording for your reference >>> https://www.youtube.com/watch?v=cpbbuaIA3Ds )
Like many bands before them, they start their song with a riff.
Well, before the riff, they set the stage with all the cool money noises I talked about yesterday.
After 16 beats of “Money” noises, the electric bass starts playing a cool riff. A riff is a repeating pattern that loops over and over.
Usually, a rock and roll riff fits into 4 beats. Think about a bandleader counting off the group... “1, 2, 3, 4!” The. The riff comes in. And the riff continues the 4-beat grouping. This is a very common rock and roll practice.
But Pink Floyd hooks their listeners with an amazingly unique hook that’s irresistible. You HAVE to keep listening, if only to try and figure out what’s going in.
The 16-beats of money noises make 4 groups of 4 beats. They act as the band leader counting off.
But then, when the bass riff (the hook) starts. It keeps going after 4 beats, and then after 5 beats, then 6, and then 7. After the 7th beat, the riff loop starts over again. And it keeps up this 7-beat riff throughout almost the entire song.
It’s so different, so singular, so unique, you have to keep listening.
Your audience is sophisticated. They’ve heard thousands and thousands of sales pitches. Seen tens of thousands of ads.
How will yours be any different?
Take a leaf out of Pink Floyd’s songbook and make it unique, singular, irresistible.
Of course, you have to pay it off soon or you’ll lose your audience, but we’ll get into that discussion tomorrow.
For now, have a look at your hook.
Need some help?
Call Captain Hook. That’s me... haha!
I can help you find that bur if singularity that will
grab your audience’s attention.
You can reach me at
In the meantime, may your copy be every melodic, harmonious and full of mighty hooks!