Get Your Pen Out Of My Crack

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Are you committing this marketing cardinal sin?

Are you talking too much about yourself in your emails, ads and videos?

There are few things scarier to a young composer than a famous opera singer yelling in their face.

This happened to me during rehearsals of my opera at the John F. Kennedy Center. The soprano I was working with was furious!

"PEW! Get out of my crack!"

I was in trouble. But she wasn't being crude.

Female singers have a "problem" spot in their voices. It's called the "passagio." If they sing certain notes too often, their voices crack like a pimple faced 13­-year­-old boy.

I wrote a melody that made her sing in that difficult range. The real problem was, I made her sound like an amateur. BIG composer ­fail!

One of the secrets of writing a great opera is writing music that fits the voices of the singers.

There are all types of singers with all kinds of voices.

  • Low grumbling basses stomping around like terrifying villains...

  • High heroic tenors trying to get the girl...

  • Crooning mezzo ­sopranos (those are ladies with lower voices, the warm sexy kind...my favorite!)

  • And of course, everyone's favorite, the big sopranos with Viking horns. The ones who can break a glass with their shrills and shrieks.

These mega-­singers don't give a crap about the composer. They care about how they sound. If the music doesn't make them sound like a million bucks, they won't sing it. They won't put their reputation on the line by singing something unflattering.

Your clients are no different.

When they read your emails or watch your videos, they're thinking... "How can this help me? How is this going to solve my problems? How is this going to make me look good? How is this going to help me make more money?"

When you talk about yourself the whole time... how wonderful you are... how wonderful your product is... your client's zone out. BIG marketing ­fail!

In other words, you turn into a bad M.A.E.S.T.R.O.

But you want to be a good M.A.E.S.T.R.O. The kind who makes your clients sound good and feel good. The kind who solves their problems and soothes their pain.

That's what the M.A.E.S.T.R.O. Copywriting Framework is all about.

In this free report, you'll learn from the most famous Maestro's of Classical Music. They'll teach you how to be a good or even a great marketing M.A.E.S.T.R.O.

Click the blue link below to get a free report about the M.A.E.S.T.R.O. Copywriting Framework. It will help you get your pen out of your client's crack and help them look like a million bucks!

http://bit.ly/goodmaestro

May your copy and marketing ever be melodic and harmonious!

Doug

P.S. Classical Music may not be your thing. But the big dogs like Mozart and Beethoven knew what they were doing. They knew that their job was to help their audiences feel good.

Isn't that your job too? Don't you want to help your clients solve their problems and feel good? That's what it's all about. And that's what you'll learn to do when you use the M.A.E.S.T.R.O. Copywriting Framework.

Click here to get your free report: http://bit.ly/goodmaestro

Douglas PewComment