Copy Is Music, Whether Good Or Bad
Copy is music.
They are both devices of communication.
Some music is not as successful at communicating as other types of music.
Some music doesn’t go anywhere. It’s monotone.
Some copy, a lot of copy, is monotone. It doesn’t sing. It doesn’t make you feel anything.
Some music is used to bring joy and goodness to the world.
Leonard Bernstein performed Beethoven’s 9th Symphony, the “Ode to Joy,” when the Berlin Wall came tumbling down. It brought together East and West in one united orchestra and chorus of brotherhood.
Some music is used to bring revolution, tyranny, revenge, hate.
Adolf Hitler branded his might and devastating German Air Force with Wagner’s “The Ride of the Valkyrie.” It became the motivational sound of airborne Nazi’s to wreak havoc.
Some copy is used to bring change and transformation and goodness to the world.
Some copy is used to brainwash, torture, or otherwise inflict pain and derisiveness.
Good music is motivating, inspiring, enabling.
Bad music is noise. Chaos in vibration.
Good copy paints the picture of a better world. It leads to transformation.
Bad copy is manipulation. Alphabetized discord.
How’s your copy?
Does it inspire? Or is it monotone?
Does it take your prospects to greener pastures? Or does it sow seeds of dissonance?
In my new book, I introduce the M.A.E.S.T.R.O. Copywriting Framework.
There’s a long history of GOOD and BAD Maestros in classical music.
Are you a GOOD copywriting Maestro? Or a BAD one?
What’s the difference? How do you know?
I go into detail in Chapter 1, which you can download for free.
The books not quite ready, but Chapters 1 and 2 are yours for free.
Just click on the link below to give yourself a M.A.E.S.T.R.O. audit and see how you’re doing.
And may your copy ever be melodic and harmonious!