Beethoven’s Secret Sales Strategy
You're probably thinking, "I thought Beethoven was a composer, not a salesman?"
You're right, and you're wrong.
Every composer is a salesman. Every composer is a direct response copywriter and marketing strategist.
Now you're probably thinking, "But what do they sell?"
Greatest Sales People of All Time
I believe composers are the greatest salesman and women of all time! They don't go door to door selling brushes and Bibles... they don't host webinars about the latest software as a service... You can't even see their product. It doesn't exist in any tangible way.
Can you imagine trying to sell something you can't see, touch, smell, taste or hold in your hands?
That's like selling smoke. Or selling air.
Yet that's exactly what the great composers have done for hundreds of years.
Seen any great films lately? What did it make you feel? How were those feelings communicated? Did the actor's tell you what to feel? Did your ticket stub say, "you will not feel scared, afraid, alone, and fearful."
Of course not. But you left the theater feeling something. It's inevitable. And how were those feeling communicated?
Little Black Dots On Paper
Some dude spent hundreds, probably thousands of hours putting little black dots on a page. Then he printed them all out, gave them to 100 musicians, waved his arms at them, and recorded the result.
Those little black dots sent you home feeling...
...as powerful as Luke Skywalker defeating Darth Vader.
...as adventurous as Indiana Jones on his Last Crusade.
...as desperately in love as star crossed Romeo and Juliet.
...as savvy as Captain Jack Sparrow.
...as seductive as Pretty Woman.
...as brilliant as Albert Einstein.
...as victorious as Rocky Balboa.
...as happy as the Little Mermaid getting out from Under the Sea.
How is this possible?
That's the magic of great music!
These film composers learned the secrets of persuasion from the great old composers, like Beethoven.
Beethoven was a master of the most important element in sales and persuasion.
Great Music, Like Great Copy, Begins with 'The Big Idea'
Before Beethoven wrote a single note, he wrestled with his Core Message. His Big Idea. Or as he called it, his Principal Theme.
Without a Big Idea... a powerful Principal Theme... Beethoven's music and your sales message will fall flat on it's face!
But it's not enough to have a Big Idea. Every Big Idea has to aim at a Core Emotional Target in the audience's heart. Fear, greed, jealousy, joy, sadness, lust, revenge, redemption, rebellion, and on and on.
A Big Idea without a Core Emotional Target is like a ship without a rudder. It's big and powerful, but if it can't steer, it will end up a massive heap of wreckage on the bottom of the sea.
That's Beethoven's secret. That's the secret of the great film composers. Every decision... every note... every chord... every instrument... every wave of the conductor's arms... every musical decision supports the Principal Theme and Core Emotional Target.
There are as many ways of crafting a sales letter as there are copywriters. Everybody has their own system.
But no sales letter will persuade without a BIG, Beethovenian Principle Theme and Core Emotional Target.
I can help you compose your Principal Theme and aim your Core Emotional Target. The kind of Big Idea that will have your audience hanging on your every word... practically panting to get what you have to sell them.
Let's talk. Click the big button below to schedule a call. Let's start singing your customer's tune.
And may your copy ever be melodic and harmonious!